Saturday, February 25, 2017

White Balance

The top picture has a keyboard with the white backdrop of a bristol pad. On the top picture, the light is coming from the right is yellow which makes the two whites closer to an ivory or beige. The bristol pad personally seems more white, while the plastic material of the keyboard has a tiny amount of light gray (possibly from the shadow)

On the bottom, the light featured is a more is coming from above and is more white. The keyboard still seems less white, white an even more ivory tone coming through. At the same time, the bristol pad has a brighter more pure white coming through.

Original Asgn: click here

Monday, February 20, 2017

Buzzfeed advertisement

I've never been a big fan of facebook, and it seems like most people just use it to avoid conversation with people right in front of them. So I took probably one of the most successful facebook page's ad, buzzfeed, and tried to make it more clear what the message of their advertisement really was. So interpreted it the way I read it, and changed the text as well as inserting a picture of something most people would consider fun or adventurous. (The second picture inserted was supposed to be a man with virtual reality goggles on.)

The denotative message of the advertisement seems to promote laziness, and instead of doing things that are important, just sit back and watch videos instead. It does this through a white texts that pops with a colorful gradient that has a feeling of relaxation.

The connotative message is that whatever you're doing isn't actually that important. Since it doesn't really matter you should do whatever we're saying to instead.

The ideological message looks to be one that maybe aims to keep middle to lower class people in the same financial class by keeping them in a bubble of anti-productivity. Maybe even to hinder the social aspect of being a human, being everyday conversation with people around you.

Tuesday, February 7, 2017

Art's Authority

Benjamin's proposition that the authority of art is lost seems true. It resonates with me personally as well. I know I would rather see something that people are crazy about than hear them describe it to me with words or letters. And now that images of everything are available it seems like everything is over saturated. Personally, because art is so available I know that I don't tend to be excited when I'm in its presence. It's like living in a city your whole life versus visiting a city for the very first time after living on a farm your entire life. Reproduction does seem to be a good thing for the means of exposure, but it does seem to make people less inclined to appreciate art. I think it takes away a huge part of the experience or rarity of art pieces.

On the link above there are pictures of Stonehenge and then later photos have people next to them. Just as an example it shows how large they actually are, and even seeing these pictures you can't quite appreciate the megalith.