Monday, February 20, 2017

Buzzfeed advertisement

I've never been a big fan of facebook, and it seems like most people just use it to avoid conversation with people right in front of them. So I took probably one of the most successful facebook page's ad, buzzfeed, and tried to make it more clear what the message of their advertisement really was. So interpreted it the way I read it, and changed the text as well as inserting a picture of something most people would consider fun or adventurous. (The second picture inserted was supposed to be a man with virtual reality goggles on.)

The denotative message of the advertisement seems to promote laziness, and instead of doing things that are important, just sit back and watch videos instead. It does this through a white texts that pops with a colorful gradient that has a feeling of relaxation.

The connotative message is that whatever you're doing isn't actually that important. Since it doesn't really matter you should do whatever we're saying to instead.

The ideological message looks to be one that maybe aims to keep middle to lower class people in the same financial class by keeping them in a bubble of anti-productivity. Maybe even to hinder the social aspect of being a human, being everyday conversation with people around you.

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