Monday, February 20, 2017
The denotative message of the advertisement seems to promote laziness, and instead of doing things that are important, just sit back and watch videos instead. It does this through a white texts that pops with a colorful gradient that has a feeling of relaxation.
The connotative message is that whatever you're doing isn't actually that important. Since it doesn't really matter you should do whatever we're saying to instead.
The ideological message looks to be one that maybe aims to keep middle to lower class people in the same financial class by keeping them in a bubble of anti-productivity. Maybe even to hinder the social aspect of being a human, being everyday conversation with people around you.